A company specialising in under-arm deodorants has unwittingly changed the fashion industry for ever.

This image of a man with completely dry arm pits wearing a special shirt designed to sag and exagerate the pit area. The viral image has completely changed the design of shirts, all of which now are complimented with the saggy fashion addition.

"We never thought such a naff design could ever make it mainstream." a spokesman for the deodorant company reported. "Just shows you the effect of dry humour."